You love beauty products! You also love animals...guess what? SO DO WE!
Calm Elements is a cruelty free AND vegan brand. (Yes, surprisingly there is a difference). We have proudly achieved Leaping Bunny approved and certified as cruelty free and vegan by PETA. Cruelty free beauty means that NO animal testing has occurred throughout the product’s supply chain.
Why do some beauty companies still test their products on animals?
In order to determine if the product is safe for human application companies often choose to test on animals as it is fast, cheap, and (sadly) easy to do so. Some companies easily claim they are cruelty free and do not test on animals, EXCEPT “when required by law”. This means they aren't really a cruelty free brand. To truly be cruelty free, a brand must not test its product on animals at any stage, nor can the ingredients supplied for the manufacturing process ever be tested on animals.
In whole, to understand if a brand is truly cruelty free, you need to satisfy these questions, “are the ingredients for the product tested on animals?” or “does a third party test the product on the company’s behalf?” or “do the manufacturers of the ingredients test on animals?”. If the answer is yes to any of these questions, then that brand is absolutely NOT cruelty free.
How will I know if a brand is cruelty free?
Look for internationally recognized logos that ensure the brand, product and company are truly cruelty free: The Leaping Bunny Logo and PETA’s cruelty free logo are both found on packaging worldwide and represent that a brand has been officially accredited as a cruelty free beauty brand. In fact, the Leaping Bunny certification is the only globally recognized standard for cruelty free consumer products. It is the only cruelty free license that requires a supplier monitoring system to be implemented by the brand/ Verification includes supply chain checks with respect to animal testing at the ingredient manufacturer level, adherence to a fixed cut-off date policy, and acceptance of ongoing independent audits to ensure compliance. Click here for more info on Leaping Bunny.
We proudly conduct efficacy testing to gather feedback to ensure we are producing a quality natural skincare product that everyone can enjoy.
Next time you set out to buy a beauty product look for the bunny. Only those brands with the approved bunny icon have been through rigorous testing to ensure their products really are cruelty free and not tested on animals. We believe that if more consumers demand cruelty free beauty, animal testing will be eliminated for good.