Cruelty Free

Cruelty Free is when a product is manufactured or developed and does not allow testing on animals. At no point in the manufacturing of a product is an animal used or harmed to test the product for any reason.

This includes bans on animal testing for ingredients, formulations and finished products. 

In order to be truly Cruelty Free there cannot be any testing on animals at any point during the manufacturing process.  There are standards in which companies need to abide by set out by certified organizations such as PETA, Leaping Bunny etc.  When these standards are met then the company can be awarded with a certificate stating they are truly Cruelty Free.